The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information, they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of interest.

The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the user’s choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies and age guidelines.

Today, the web is no longer about passive reading; it’s now about sharing content. Increasingly, websites are disseminating their news via blogs and articles. RSS is the new way for people to publish and distribute content.

The benefits of RSS marketing are:

* RSS is dynamic. As soon as content is changed, users know immediately;
* Users can review a large number of sites can easily by choosing from categorised headlines;
* It bypassed spam filters and firewalls and cannot get infected by viruses as users select the RSS feeds they are interested in;
* It allows users to view content without having to visit a site;
* It provides fresh content for your website;
* By adding RSS to a site, other people’s content can be easily published;
* It increases your search engine rankings because of the fresh content you are adding;
* It saves time: instead of browsing multiple sites for information, syndicated content is delivered directly through an RSS Reader.

WordPress can be added to an existing website as a seamless addition. The benefits of using WordPress are:

* It has a variety of free plug-in themes to define the look and feel;
* The software writes each article into an RSS file, which allows the major feeds to publish it each time an article is added;
* It can be seamlessly integrated into the site, adding content and therefore boosting PR values;
* Choosing a relevant keyword for the directory name will also help relevance in ‘outbound links’ thereby increasing a site’s visibility;
* Using the Technorati plug-in, keywords are tagged on that site for blog searches;
* Website owners can make money from running ads from Google Adsense at circa 75% of the click-through value.

Small companies can now be offered templated but effective Content Management Systems (CMS) solutions through WordPress, either as an add-on or the site itself.

Article Source : http://www.articles365.com

John Sylvester - Media Director of V9 Design & Build (www.v9designbuild.com), providing both local and outsourcing web and SEO services: we provide both brochureware and custom-designed websites, with tasteful design and branding, professional design and build, proven and successful SEO and e-marketing, e-commerce-driven database integration and content management systems.

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